Creating a road safety organisation involves envisioning a comprehensive approach to promoting safe driving practices, reducing accidents, and advocating for policy changes. Here's a vision outline:

1. Mission Statement: Clearly define the organization's mission to promote road safety, prevent accidents, and save lives.

2. Education and Awareness: Develop educational programs targeting drivers of all ages, pedestrians, and cyclists. Utilize various platforms such as schools, workplaces, and social media to raise awareness about the importance of safe driving habits.

3. Community Engagement: Foster partnerships with local communities, law enforcement agencies, government bodies, and other stakeholders to address specific road safety issues unique to different regions.

4. Data-Driven Approach: Utilise available data analysis to identify high-risk areas, common causes of accidents, and demographic trends to tailor interventions effectively.

5. Advocacy: Advocate for legislative changes, infrastructure improvements, and enforcement measures that promote road safety. Engage in lobbying efforts at local, national, and international levels.

6. Partnerships: Collaborate with road user unions, insurance companies, government agencies, other stakeholders, civil society organisations and other organizations to implement holistic approaches to road safety.

7. Research and Evaluation: Research to evaluate the effectiveness of road safety interventions and identify emerging trends and challenges. Use evidence-based strategies to continuously improve programs and initiatives.

8. Emergency Response and Support: Provide an emergency first aid response on-site and for accident victims and their families, and counselling services.

9. Global Reach: Extend efforts beyond national borders to address road safety challenges on a global scale, particularly in low- and middle-income countries where road traffic injuries are disproportionately high.

By combining these elements, the organization can create a multifaceted approach to road safety that addresses both the behavioural and structural factors contributing to accidents, ultimately saving lives and reducing injuries on the roads.

Aims and Objectives:

At Drive Safe Alliance Sierra Leone, we promote a collective vision for a safer town and country. 
We aim to give especially parents peace of mind as their children walk to school, empower the elderly to explore their neighbourhood and foster an environment where every road user feels valued and protected. Our commitment to promoting road safety embraces every road user. it's about fostering a culture of empathy and responsibility.


Furthermore, we aim to demonstrate our dedication to reducing road crashes and preventing tragedies, by nurturing a community that looks out for one another.


We function as an organisation with an unwavering pledge to prioritise the safety and well-being of our community above all else.

I extend my deepest gratitude to our team of volunteers who give their time to tirelessly work on bringing this vision to life, to our partners who support us, and to the community for entrusting us with their safety. Together, let us pave the way for a safer, more secure, and more compassionate future.

Our goal is to achieve safer roads for every road user.

Massah Bomah


CEO